October 20, 2007
2:12 pm
Wisin & Yandel, the reggaeton duo with an uncanny knack for delivering hit singles, will become the first act to get its own customized Zune player, Billboard has learned.
The limited-edition Wisin & Yandel Zune device will hit Wal-Mart stores nationwide October 29, before the release of the duo’s new album, “Los Extraterrestres,” November 6.
Featuring the new album, videos, exclusive pictures and customized packaging, the MP3 player is but one aspect of a multiplatform Microsoft promotion that targets a new Latin consumer at the same time it promotes a hip Latin act.
Microsoft, Zune, Wisin & Yandel Zune, Latin
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