Microsoft Sees 360 as a 'Stepping Stone'

"Winning" can be a funny word. When it comes to the console wars, there's plenty of room for interpretation. Before Wii began rampaging through proverbial city streets like Godzilla, Nintendo was doing pretty poorly compared to its competition, but was profiting heavily on each console sold. A simple "most consoles sold" isn't always the criteria […]

"Winning" can be a funny word. When it comes to the console wars, there's plenty of room for interpretation. Before Wii began rampaging through proverbial city streets like Godzilla, Nintendo was doing pretty poorly compared to its competition, but was profiting heavily on each console sold. A simple "most consoles sold" isn't always the criteria a company uses.

This was noted recently by Microsoft regional entertainment director Neil Thompson in an interview with MCV. The questions step through the usual paces of selling millions of consoles and software, broadening the appeal with Xbox Live Arcade, and so on, until he's asked of how the 360 is doing as far as "winning" this generation of consoles.

"I don't think it's as binary now as it was with the previous generation. It really depends on your criteria of 'winning'," Thompson stated. "If we keep doing what we've been doing, I think when people look back on this in the future they will see this as a very successful stepping stone in Microsoft's broader entertainment vision."

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Microsoft, Xbox, Xbox 360, Games, Gaming, Game Console, MCV, DG, DGupta, Ditii