Microsoft Corp. today announced that its Microsoft® Mediaroom™ Internet Protocol Television (IPTV) and multimedia platform has won Stratecast’s 2007 Award for Superior Software Business Strategy. The award demonstrates Microsoft’s leadership in IPTV technology and is proof of the company’s success in delivering a best-in-class digital TV platform that enables a superior user experience.

Stratecast has given Microsoft the prestigious honor because it believes Microsoft’s strategy of developing a comprehensive IPTV architecture will continue to generate superior TV experiences for consumers and maximize value for Microsoft’s service provider customers as well as its technology and content partners.

“The conclusion that carriers prefer a comprehensive, end-to-end solution is reinforced by the number and scale of tier-1 telco deployments with Microsoft Mediaroom around the world, including those with BT, Deutsche Telekom and Swisscom, and of course AT&T, which now has more than 100,000 subscribers on Microsoft’s IPTV platform,� said Pete Dailey, senior research analyst of Stratecast. “Microsoft has put more resources into understanding and improving the consumer experience than any of its competitors, and the results are evident: Microsoft Mediaroom enables a superb consumer experience, with an elegant and easy-to-use interface and plenty of advanced features.�

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