Bill Gates discusses future of Zune

At the media briefing where Microsoft showed its new Zune devices, Bill Gates sought to make it clear that the company is in the business for the long haul. He didn't specifically mention the iPod's big lead, but he pointed out that Microsoft has been the underdog before, in markets such as productivity software, which […]

At the media briefing where Microsoft showed its new Zune devices, Bill Gates sought to make it clear that the company is in the business for the long haul. He didn't specifically mention the iPod's big lead, but he pointed out that Microsoft has been the underdog before, in markets such as productivity software, which Office now dominates. He continued:

"We think the same kind of thing, in terms of persistence and innovation, can apply in this connected entertainment area. When we think about videos and games and music, you've got to be great at each of those individually and you've got to create a great overall experience."

In a broader sense, Gates put the Zune initiative in the context of the company's "connected entertainment" plans. More excerpts.

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Bill Gates, Zune, Microsoft