Microsoft Corp. is releasing an update to Live Search (http://www.live.com) centered on improvements to core search technology and deeper advancements in the vertical search areas of entertainment, shopping, local and health. Collectively, these improvements mark a quality milestone based on the company’s focus on delivering a better search experience for consumers and advertisers.

“With this update to Live Search, our engineering focus is on the areas that matter most to our 185 million consumers who use our service every month. We have made dramatic progress in delivering a better search experience to our customers,� said Satya Nadella, corporate vice president of the Search and Advertising Platform Group at Microsoft. “We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time.�

The majority of Live Search customer feedback has focused on improving overall search relevance to deliver richer and deeper results and investing in differentiated experiences in high-interest consumer areas such as entertainment, shopping, health and local search.

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