Looking to change computer storage from a commodity to competitive differentiator, hard drive manufacturer Seagate Technology LLC launched a new set of tools today to help its channel partners change the way they take storage to market.
The vendor sees an increasing demand for storage driven primarily by two trends: the increased storage demands of the Windows Vista operating system and the advent of the digital pack rat, who stores ever-increasing amounts of songs, pictures and videos.
Consequently says Pete Steege, Seagate's senior marketing manager, storage is playing an increasingly larger role for system builders.
"We're seeing a couple of trends in the market adding up to real opportunity for solution providers that we're taking advantage of," said Steege.
The hard drive has gone from an afterthought, says Steege, to the heart of the machine. Calling Vista the "poster child for storage" he says users need 250GB to 1TB of storage to fully leverage the operating system. And with the need for backup, that becomes 500GB to 2TB. Seagate's offering in this higher-end space is the Barracuda 7200.11, its new 1TB drive.