Microsoft Announces Use of HDi Logo by Toshiba and Major Hollywood Studios

Microsoft Corp. today announced that its trademarked HDi™ logo will soon appear on all Toshiba HD DVD players. In addition, Universal Studios Home Entertainment and Paramount Home Entertainment will include the HDi logo on packaging for HD DVD movie titles beginning in the fourth quarter of this year. HDi technology is Microsoft's high-performance implementation of […]

Microsoft Corp. today announced that its trademarked HDi™ logo will soon appear on all Toshiba HD DVD players. In addition, Universal Studios Home Entertainment and Paramount Home Entertainment will include the HDi logo on packaging for HD DVD movie titles beginning in the fourth quarter of this year. HDi technology is Microsoft’s high-performance implementation of the interactivity layer for the HD DVD format, which has taken the movie-viewing experience to an entirely new level with such advanced features as network connectivity and community scenarios. HDi is also a trademark of Microsoft, as recognized by the United States Patent and Trademark Office in its July 2007 notice of allowance for trademark.

The HDi logo helps consumers identify movies with the unique interactive experiences HDi offers, including picture in picture viewing and graphical user interfaces that can be exposed while a movie is playing.
The HDi logo helps consumers identify movies with the unique interactive experiences HDi offers, including picture in picture viewing and graphical user interfaces that can be exposed while a movie is playing.
Click to view larger version (.gif file).

As Microsoft’s implementation of the mandatory interactive layer in HD DVD, defined as Advanced Navigation by the DVD Forum, HDi immediately began delivering unprecedented and unique experiences for consumers when it was launched in April 2006. Early movie titles such as “The Fast and the Furious: Tokyo Drift,