September 20, 2007
3:35 pm

Microsoft Corp. today introduced a series of resources for U.S. Hispanic small-business owners at the annual United States Hispanic Chambers of Commerce conference taking place in Puerto Rico.

At the conference’s international business breakfast held this morning, José Piñero, director of multicultural marketing for Microsoft, addressed the attendees to highlight the enhanced tool set Microsoft offers to Hispanic small-business owners. The tool set consists of the Microsoft® Office Spanish Language Pack, available in the United States for the first time, Office Accounting, Office Live and the Small Business Center and will include the MSN® Latino Business Guide when it is launched in October.

These resources will help bridge the gap in technology utilization for Hispanic-owned small businesses and demonstrate Microsoft’s commitment to supporting this growing business community. Small businesses will have the opportunity to start, grow and thrive by using Microsoft technology in areas such as financials, online presence, productivity, sales and marketing.

“Microsoft believes in empowering small-business owners by providing the resources and technology solutions that will make them succeed every day,� Piñero said. “Hispanic small businesses need specific tools to help them succeed. They now have a golden opportunity to look to technology to help them focus their time to drive business forward in an environment that is security-enhanced, familiar and easy to use.�

Small businesses are typically concerned with growing and serving their customer base, increasing employee productivity, maintaining a professional image and being competitive in a global economy while achieving profitability. Based on feedback from small businesses about these core challenges, Microsoft offers small-business software and services to address these critical areas.

Full Press Release

Microsoft, Technology Resources, Guidem Technical Note, U.S., Hispanic, Hispanic Business, Press Release, Announcement

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