Is Microsoft a Facebook for the Enterprise?

The nation's fifth largest bank will roll out a social networking service for 125,000 employees over the next several months, giving workers a sophisticated knowledge-management platform that combines the user-friendly approach of the popular Facebook service with broad integration into Wachovia Corp.'s business applications. The vendor for the big project isn't one of the many […]

The nation's fifth largest bank will roll out a social networking service for 125,000 employees over the next several months, giving workers a sophisticated knowledge-management platform that combines the user-friendly approach of the popular Facebook service with broad integration into Wachovia Corp.'s business applications.

The vendor for the big project isn't one of the many contenders such as Visible Path, SelectMinds and Leverage Software in the burgeoning enterprise social-net market, or the ballyhooed Facebook itself. It's Microsoft, which offers easy interconnection with other applications via its Office SharePoint Server product. Integration into the daily routine of business was a difference-maker in choosing the software. "Microsoft has a relatively rich technology offering, with natural integration across different product sets," says Pete Fields, Wachovia's director of eBusiness for employees. "Desktop and productivity tools are still so Microsoft-centric that it made sense."

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Microsoft, Facebook, Social Network, Social Networking, Social Media, Enterprise, Article