- Ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your website, and improve conversion rates. A/B experiments are ideal for testing different page layouts and pages with less traffic. Take a look at this multimedia demo to learn how to set up an A/B experiment.
- You can now access Website Optimizer directly from the My Client Center. You can find more information here.
- The experiment list is now automatically sorted so the most recent experiments appear at the top. We've also added the ability to delete experiments – by far our most requested feature.
If you would like to learn more about Website Optimizer, please visit the Website Optimizer homepage.Google, AdWords, Website Optimizer, New features, Optimization, Tools, AdWords Features