I just came across an article by Patrick Altoft, on “How John Chow can get his Google ranking back”, which sounds nice, here is what patrick says:
Most people will be aware by now that John Chow no longer ranks for his own name (and many other terms) on Google. This is most likely due to a manual penalty by one of the Google web spam team as a result of his violation of the Google webmaster guidelines.
John left a comment the other day stating that you can't submit a reinclusion request for a site that isn't banned. This is incorrect.
Here is what Matt Cutts has to say about reinclusion requests:
What's a reinclusion request and why would you want to do one?
If you've been experimenting with SEO, or you employ as SEO company that might be doing things outside Google's guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A reinclusion request asks Google to remove any potential spam penalty.
After JC left the comment I thought it would be interesting to see what advice some professional internet marketing consultants would offer to help John regain his rankings. If you have a theory please feel free to comment below.
Professional Advice for John Chow
Patrick Altoft, BlogStorm.co.uk, The paid links in the right sidebar earned $1500 in June so removing them totally should be a last resort. John should try to remove any paid links that are unrelated to his site and see if that works first.
Next I would suggest JC writes a post asking anybody that links to him already to alter the anchor text they use to something neutral like johnchow.com or another phrase of their choosing. One of the main problems is that sheer number of bloggers that took part in his link exchange scheme using anchor text like "make money online".
Finally he should submit a reinclusion request stating that he will never participate in link schemes designed to increase his site's ranking or PageRank.