Google and Yahoo are the top online brand names for US consumers, with MySpace a strong contender among young Internet users, a survey showed Monday.
The survey by JupiterResearch showed Google was a favorite online brand for 36 percent of those surveyed, compared with 32 percent for Yahoo.
But MySpace, the fast-growing social networking site, was cited as a favorite by 32 percent of those in the age group of 18 to 24.
Among other key online brands, Amazon was cited by 20 percent of those surveyed, eBay by 18 percent, followed by Microsoft (11 percent), AOL (seven percent) and Apple (three percent).
The survey asked users to name two of their favorite online brands.
Jupiter said the survey shows users are "brand advocates" who are loyal to a particular website, a fact important for advertisers.
"During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively," said David Schatsky, president of JupiterResearch.
Google, Yahoo, MySpace, Surveys, Reports
Source:? Yahoo News