Paramount Pictures and DreamWorks Animation SKG announced Monday that they will offer next-generation DVDs in the HD DVD format rather than Blu-ray, a move that further complicates the race between the competing technologies.

The move by the two studios will include the upcoming blockbuster "Shrek the Third" and all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.

"Part of our vision is to aggressively extend our movies beyond the theater, and deliver the quality and features that appeal to our audience," said Brad Grey, chairman and chief executive of Paramount Pictures. "I believe HD DVD is not only the affordable high quality choice for consumers, but also the smart choice for Paramount."

The competition between Blu-ray and HD DVD has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market.

Studios and retailers have been choosing sides.

"Spider-Man 3" will only be available in the Blu-ray DVD format when it is released by Sony Pictures.

Likewise, people with Blu-ray players won't be able to enjoy the action-thriller "The Bourne Ultimatum," which Universal Pictures will release only in HD DVD.

Paramount Pictures, DreamWorks Animation SKG, Movies, Storage, Blu-ray, HD DVD

Source:? Yahoo News - AP