Microsoft Faces 3 Big Challenges

Microsoft COO Kevin Turner outlines the challenges the company faces, including Linux and competition with the Xbox. Microsoft currently faces three primary threats to its future business: Linux and other open-source software, cloud-based computing and a number of players in the entertainment devices space, according to Microsoft Chief Operating Officer Kevin Turner. "We view those […]

Microsoft COO Kevin Turner outlines the challenges the company faces, including Linux and competition with the Xbox.

Microsoft currently faces three primary threats to its future business: Linux and other open-source software, cloud-based computing and a number of players in the entertainment devices space, according to Microsoft Chief Operating Officer Kevin Turner.

"We view those as the three real threats and opportunities for us as a company, and which we keep our eye on," Turner told eWEEK in a recent interview at the Microsoft Worldwide Partner Conference in Denver. "Those are the ones we track and that we are working on today."

But Rob Enderle, an analyst with The Enderle Group, disagreed with that assessment, saying the greatest threat to Microsoft is the perception that it cannot compete in many of these areas without cheating.

"Perceptions are powerful and if I assume their offering will suck, that is likely what I will conclude when I use it, unless it is perfect, and nothing is perfect, which effectively offsets the natural advantage Microsoft has by being the entrenched vendor," he told eWEEK.

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Microsoft, Kevin Turner, Linux, Xbox, Open-Source, Open Source