Activated Content has developed audio watermarking technology through a new license agreement with Microsoft announced Wednesday. The technology lets advertisers connect with consumers on a variety of mobile devices and Internet protocol television (IPTV).

Audio watermarking plays an important role in tracking digital content or protecting media files from piracy, but Activated Content will offer the technology to advertisers that want to connect with consumers through broadcast, streaming or downloadable media. The watermarking technology developed by Microsoft's research lab lets Activated Content insert advertisements and promotions in digital audio content.

Software tools embedded in portable devices, such as Apple's iPhone or Palm's Treo, encode and extract the data embedded in audio files that run either on open source or Windows operating systems.

Full Article

Microsoft, Inks, Watermarking, Audio Watermarking, Advertising, Advertisers, Mobile Devices, IPTV, Digital Audio Content, Technology, Tech News