Is Microsoft losing the Xbox 360 PR battle?

Forget how well the hardware and software stack up. Is it the PR gaffs and disappointing marketing decisions that cost companies sales in the multi-billion dollar gaming market? Gaming is a high profile and dollar value market, huge amounts of words are written daily about the big companies involved. Many of these words come direct […]

Forget how well the hardware and software stack up. Is it the PR gaffs and disappointing marketing decisions that cost companies sales in the multi-billion dollar gaming market?

Gaming is a high profile and dollar value market, huge amounts of words are written daily about the big companies involved. Many of these words come direct from the companies themselves, via Press Releases or quotes from spokespersons.

Let’s look at some recent highs and lows of the propaganda battles within electronic gaming. For the purposes of this article I have decided to do limit rummaging for detail. Rather, I felt I would go with those recent PR events that have stuck in the brain, making a distinct impression of the company involved, and with any luck, represent a general public impression of their product.

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Microsoft, Games, Gaming, Console Games, Microsoft Games, Xbox 360