With most of the attention surrounding Apple's third quarter earnings on Wednesday focusing on iPhone metrics, several interesting revelations by members of the company's executive team have gone largely undocumented.

During a 60-minute conference call with analysts and members of the media, Apple chief operating officer Tim Cook and chief financial officer Peter Oppenheimer discussed changes to the way the company will measure its retail performance, upcoming product transitions, and a plan to grow its iPhone business "model by model."

Excerpts from the relevant sections of the call have been transcribed for reader appreciation.

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Apple, iPhone, Apple News