How To increase the efficiency of your AdWords PPC budget?

Here are a few ways in which the newer reports can help you spend your marketing budget more efficiently. 1. Run a Search Query Performance Report. This helpful new report can show exactly what queries your ads have been displayed for. For example, if you are bidding on "blue widgets

Here are a few ways in which the newer reports can help you spend your marketing budget more efficiently.

1. Run a Search Query Performance Report. This helpful new report can show exactly what queries your ads have been displayed for. For example, if you are bidding on “blue widgets