Selling technology is hard enough without having to explain over and over how to pronounce the name of the product.
Next year, Intel plans to simplify its processor branding strategy by de-emphasizing two of its major brands, Viiv and vPro, and consolidating all of its marketing around the Core brand, CNET News.com has learned. The move will keep Viiv and vPro on the little sticker affixed to a PC--ground zero for chip marketing--but it will end Intel's attempts for now to recreate the success of its Centrino marketing in other areas.
Intel representatives said the move will actually allow it to generate more interest in Viiv, a collection of chips and software that was designed for home entertainment PCs, by hooking it up to the more well-known Core brand. First unveiled at the Consumer Electronics Show in 2006, Viiv PCs are supposed to make it easy to use a PC at the center of your digital home.