Hewlett-Packard could soon turn mobile phones into shopping advisors with a color-matching prototype technology it demonstrated on Wednesday.

The Color Match mobile service technology, developed by HP Labs, combines color science, imaging science and mobile networking technology to match colors that complement each other and provide product advice over a cellphone.

The technology can be used in anything that requires the assessment of color application, said Nina Bhatti, principal scientist at the digital imaging and printing lab in HP Labs. It is particularly applicable to cosmetics, where buyers can use the service to buy a product that matches their skin color, she said.

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HP, Color Match, Cellphone, Mobile Phone