Microsoft held another dog-and-pony show Friday to tout its prized Silverlight rich media technology, which will take on Adobe's ubiquitous Flash Player for the hearts and minds of developers. The company's ReMix07 event, held at company offices in Mountain View, Calif, was a slimmed-down replay of the larger Mix07 conference held in Las Vegas in April. Featured were demonstrations of Silverlight benefits for Internet browsers, leveraged with Microsoft's Expression and the Visual Studio tools.

"The core [function] that Siliverlight delivers is rich media capabilities," including video and graphics, said Scott Guthrie, general manager of the developer division at Microsoft. Silverlight, which is still in a pre-release stage, is deployable on Windows and Macintosh via a lightweight download. Net and AJAX (Asynchronous JavaScript and XML) programming models can be used with it.

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