Google Pay-Per-Action (CPA) Beta Expansion

Google announced via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today are willing advertisers and publishers outside the United States able to participate and apply for a beta account. Quote: "Starting today, advertisers in the beta will see an alert in their […]

Google announced via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today are willing advertisers and publishers outside the United States able to participate and apply for a beta account. Quote:

“Starting today, advertisers in the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns. Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.