Microsoft Advertising For 360 Media Center Extender

Microsoft is running an ad campaign for using the Xbox 360 as a Windows Media Center Extender. Check out the campaign website for the video they're using. So, what do you think? It seems clear they are advertising for women, and for men who need to convince their ladies that Media Center is the way […]

Microsoft is running an ad campaign for using the Xbox 360 as a Windows Media Center Extender. Check out the campaign website for the video they’re using.

So, what do you think? It seems clear they are advertising for women, and for men who need to convince their ladies that Media Center is the way to go, but the ad doesn’t seem to communicate lately. I like some of the interaction between the two actors, but the ad doesn’t spend enough time to show why you’d actually want the system. The ad should have communicated these sentences very simply:

  • Windows Media Center runs on your computer with Windows Vista.
  • Media Center can record and pause live TV, show off your photos, videos, and music.
  • With the Xbox 360, you can show Media Center, from your computer, on your TV, without having a computer in the living room.

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Microsoft, Advertising, Xbox 360, Media Center Extender