Google to discontinue PeakStream products

While Google is declining to be specific about plans for its newly acquired PeakStream technology, a Google representative confirmed Wednesday that PeakStream's product line will no longer be commercially available. Google acquired PeakStream on Tuesday. The representative, who asked to not be named in this article, said Google believes PeakStream's broad technical expertise can help […]

While Google is declining to be specific about plans for its newly acquired PeakStream technology, a Google representative confirmed Wednesday that PeakStream's product line will no longer be commercially available.

Google acquired PeakStream on Tuesday. The representative, who asked to not be named in this article, said Google believes PeakStream's broad technical expertise can help build products and features to benefit Google users. The future, Google believes, is in the ability to scale high-performance applications that can work on multicore processors.

Founded by former Sun Microsystems and VMware officials, PeakStream launched its PeakStream Platform in 2006, featuring an application server and developer tools for programming multicore processors, graphics processor units, and cell processors. The technology was aimed at markets such as oil and gas exploration, financial services, and life sciences.

PeakStream's two product editions will no longer be sold, said the representative, who did not know specifics of customer support obligations pertaining to these products. The representative also did not know the size of the PeakStream installed base of customers.

Google is impressed with the PeakStream team itself, the Google representative said.

Google has been on a buying binge of late, also acquiring hot Internet properties such as YouTube and DoubleClick. With these acquisitions, Google is looking to build its advertising business, said Rebecca Lieb, an observer of Google and editor of ClickZ Network, which offers interactive marketing news. She also runs Search Engine Watch.

"That's how Google makes its money," she said.

Google already is taking on Microsoft in the enterprise application space by offering its free Google Docs & Spreadsheets applications, Lieb said. These allow for selling of contextual ads based on user habits, although the user is not personally identifiable, she added.

Source:→ InfoWorld

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