Yahoo is reportedly eyeing Right Media, a privately owned advertising company. The company previously bought a 20% stake in the company last October and will shell out some $680 million dollars more to have full control of  the said company.

In a New York Times report, Yahoo’s Chief Executive, Terry S. Semel said:

The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network,

In an official Press release, Semel further said:

This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

Source:→ SEJ

Yahoo!, Right Media, Ad Company