The world's largest microprocessor supplier and the most popular search engine are set to announce on Wednesday a co-marketing initiative that will allow makers and sellers of Intel-based laptops and other computers to easily buy keyword-based search advertising and online display ads for branding through Google's AdWords system.
Intel is introducing a virtual marketing storefront for its thousands of channel and reseller licensees that will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services and customizing items with their company logo.
Google is providing a suite of tools within that storefront that will help the users create and manage AdWords campaigns using things like pre-approved ad templates. The storefront and Google program will go into effect April 29.
Previously, Intel had a narrowly focused merchandising program for its "Intel Inside" licensees, allowing them to use marketing funds to buy products with the logo on them, such as pens, cups and mouse pads, said Mike Hoefflinger, general manager of Intel's global partner marketing unit. Now, Intel is broadening the marketing opportunities for licensees and eliminating the out-of-pocket expenses from marketing.