Google beats Microsoft, Coke in brand stakes

Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007. It's the second year in a row a tech brand has beaten household names such as Coca-Cola, Marlboro and Toyota. Google ranked first with a brand value of more than $66bn, nearly double its value in the […]

Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007.

It's the second year in a row a tech brand has beaten household names such as Coca-Cola, Marlboro and Toyota.

Google ranked first with a brand value of more than $66bn, nearly double its value in the 2006 ranking from Millward Brown Optimor.

Microsoft came in third this year with a brand value of $55bn. Fellow tech companies in the top 10 are China Mobile in fifth place and IBM in ninth.

The 10 most powerful global brands of 2007 plus value

1. Google - $66.4bn
2. General Electric - $61.9bn
3. Microsoft - $55bn
4. Coca-Cola - $44.1bn
5. China Mobile - $41.2bn
6. Marlboro - $39.2bn
7. Wal-Mart - $36.9bn
8. Citi - $33.7bn
9. IBM - $33.6bn
10. Toyota - $33.4bn

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Google, Microsoft, Coke, Brand, Stakes