Google TV Ads Trial Announced

Google has announced Google TV Ads Trial. — Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That's why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar (owner of DISH Network) and Astound […]

Google has announced Google TV Ads Trial. — Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That's why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar (owner of DISH Network) and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television.

Deliver more relevant ads to viewers and provide better reporting for advertisers

Advances in set-top-box technologies make it possible to report aggregate statistics on how many times an ad was viewed and whether it was watched through to the end. As part of this trial, we will be working with partners to use aggregate, anonymized set-top-box metrics to deliver timely and accurate viewing reports. Advertisers can use this data to understand the effectiveness of their TV ad campaigns and use this information to provide more relevant ads to viewers.

Like other Google Advertising platforms, advertisers can buy TV ads using the auction model online.

Source:→ Google Press Center

Google, AdSense, AdWords, Ads, TV, Google TV Ads, Announcement