Google Bidds For DoubleClick Inc.

On March 28, the Wall Street Journal reported that Microsoft had entered talks to buy DoubleClick Inc (an online advertising company).  The reported price was said to be $2 Billion. WSJ is now reporting that Google Inc. has entered the bidding as well.  Excerpt from WSJ: Google Inc. has emerged along with Microsoft Corp. as a contender […]

On March 28, the Wall Street Journal reported that Microsoft had entered talks to buy DoubleClick Inc (an online advertising company).  The reported price was said to be $2 Billion. WSJ is now reporting that Google Inc. has entered the bidding as well. 

Excerpt from WSJ: Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation.

Microsoft, Google, DoubleClick Inc., Bid, Bidding, WSJ, Wall Street Journal