On March 28, the Wall Street Journal reported that Microsoft had entered talks to buy DoubleClick Inc (an online advertising company).  The reported price was said to be $2 Billion. WSJ is now reporting that Google Inc. has entered the bidding as well. 

Excerpt from WSJ: Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation.

Microsoft, Google, DoubleClick Inc., Bid, Bidding, WSJ, Wall Street Journal