MapQuest’s — Maps2Phone service added a new “Send to Cell” service that lets users create detailed driving directions and maps then send them to any web enabled cell phone. MapQuest’s “Send to Cell” features include :

• Users can create maps and driving directions utilizing advanced routing options (shortest time, shortest distance, avoid tolls, avoid highways), reverse directions and multi-point routing from the MapQuest.com site, and send the complete information to their cell phone.
• They can access the 15 million points of interest, places, driving directions and business listings from the MapQuest database and deliver the results to their mobile device, with “right-sized” maps and other mapping capabilities, including pan and zoom functions.
• The service automatically detects if a user is a MapQuest® Mobile subscriber and delivers the best browsing experience.
• Users can easily access the maps and directions sent to their phones via a text message containing a URL link.

MapQuest is not charging a fee for the service, although mobile carriers may charge a text message fee. According to Greg Sterling, MapQuest is however looking at different options for monetizing the service through mobile advertisements.

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