It seems like Google is currently working on a beta program for some new site-targeted CPC ads meant to improve the performance of your Google advertising platform. Multiple WebmasterWorld forums confirmed the search giant sent invitation for the beta tests although its representatives didn't announce it officially. Actually, what does site-targeted CPC ads really mean? Usually, this type of ads concerns the target of your adverts distributed via your Google account, allowing you to include them into a certain category of website. This way, a publisher can bid a specify amount of money for every site, without having to lose numerous impressions for the ads published on anonymous pages.
The company really works to improve the advertising platform, as the AdSense team posted a new message on the official blog to explain the use of the personal identification number. The company sustained the PIN is extremely easy to use because it must be entered only once, while the next payments will be sent using the first authentication.
“Many concerned publishers ask whether they'll need to complete the PIN process more than once -- such as before receiving every check, or every time they generate $50 in earnings. Fortunately, the answer is no. You'll only need to enter in a PIN once per account, and we'll send it to you the first time you reach $50 in earnings. If you've reached $50 in earnings and haven't yet entered in your PIN, you'll see a box at the top of your Payment History page labeled 'Required Action',