Alexa, the web site popularity and ranking measurement metric, has been widely accepted by the web publisher and online advertising world as a way to gauge the popularity of a site without viewing its log files.

In fact, Alexa rankings have become an important part in the formula of many online advertising firms, which feel that sites with a higher Alexa ranking should be rewarded more in terms of CPM or link advertising pricing.

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Google, Alexa, SEO, Search Engine, Article