Andy Beal had the priviledge of a sit down chat with Google’s Adam Lasnik at the Australian Search Summit early this morning.
Beal and Lasnik discussed Google’s stance on paid links and the use of NoFollow (more information on NoFollow). Andy reviews the discussion in his post; Google’s Lasnik Wishes “NoFollow Didn’t Exist”; and here are the highlights:
- Google is “perfectly fine with people buying and selling links” but prefers them to use the nofollow attribute when doing so.
- It is difficult for Google to identify a web site selling the odd link, or a blogger adding a contextual link, in exchange for payment.
- Google looks for are patterns that suggest money is being exchanged for links. A casino site buying a link from a blog about gardening, would raise a red flag, said Lasnik. As would an influx of links in a single day.
- Links from one relevant site to another, would not likely cause a reaction from Google
Penalties for Link Buying:
- Punishments for buying and selling links vary.
- Sellers that offer lots of links for sale, could find their outbound links filtered on a page level, or site-wide.
- Buyers, purchasing links from dozens of locations, could trigger Google to filter out the value of their inbound links.
- In the case of linking schemes,the link seller to have their ability to pass PageRank stripped away.