Google AdWords: An Update On Invalid Clicks

Last July, the invalid clicks report was released to provide, number of invalid clicks detected by Google (and don't charge for) in each individual account. A few weeks ago, Google's Click Quality team provided a list of common concerns and tips related to their click fraud investigations and let you know how to request an […]

Last July, the invalid clicks report was released to provide, number of invalid clicks detected by Google (and don’t charge for) in each individual account. A few weeks ago, Google's Click Quality team provided a list of common concerns and tips related to their click fraud investigations and let you know how to request an investigation. Now, Shuman Ghosemajumder, Business Product Manager for Trust & Safety, has an update:

As part of our effort to provide you with more information on invalid clicks, we wanted to give you some additional background on how our systems, processes, and teams work together to manage click fraud for our advertisers, while also sharing what the overall landscape of invalid click detection at Google looks like.

Let’s dive right in with an overview of how it works. At a high level, we have a three stage-system for invalid click detection: (1) our real-time filters, (2) offline analysis, and (3) reactive investigations.

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Google, Google AdWords, Invalid Clicks, Update, Report