Marchex Adds Conversion Tracking

Marchex, the company that runs Enhance Interactive and the Marchex Content Network announced it will be adding conversion tracking to its PPC advertising platform. Marchex's new conversion tracking feature allows advertisers to easily designate and track five different types of conversions, including i) sales; ii) leads; iii) sign-ups; iv) views of key pages and v) […]

Marchex, the company that runs Enhance Interactive and the Marchex Content Network announced it will be adding conversion tracking to its PPC advertising platform.

Marchex's new conversion tracking feature allows advertisers to easily designate and track five different types of conversions, including i) sales; ii) leads; iii) sign-ups; iv) views of key pages and v) clicks on specific links on designated pages. It also enables advertisers to better track performance by keywords and make modifications to their campaigns to improve their conversion rate and ROI, the company's press release explained.

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Marchex, Online Ads, Site Advertising, PPC