Consumer watchdog Public Citizen has filed a friend of the court brief on behalf of Michael Morgan, a Florida realtor sued by homebuilder Lennar for using its corporate name in the URL of a web site critical of Lennar, and for buying sponsored search ads to promote the site using the trademarked name.

According to Paul Alan Levy, the Public Citizen attorney who authored the amicus curiae brief, "this is the first case in which Public Citizen has been involved dealing with the trademark ramifications of noncommercial, keyword ad purchases – a relatively new area of litigation – that are protected in most cases by the First Amendment."

Levy continued:

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Article, Free Speech, URL, Keywords