The question on many people’s minds since the recent PR warfare between Google/YouTube and Viacom (and NBC) is: will YouTube retain its dominance or will it be supplanted by another site? That’s the same question that circulates around Google itself of course.
Two thoughts:
1. The “Head�: Professionally produced content is critical to YouTube’s long-term strength
Lazy Sunday, the “SNL� (NBC) iconic skit that was instrumental in YouTube’s viral growth, from YouTube (although you can still find a French-subtitled version). So were Viacom’s “The Daily Show� and “Colbert Report,� among other videos. This “professionally produced� content is one half of the YouTube story. The long-term absence of this content could open the door for competitors that can offer it. (See, e.g., PaidContent.)
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Article, YouTube, Google, Strenghts, Vulnerabilities
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