As reported earlier this week, about MSN’s online distribution rights to a new global concert event “Live Earth” has been announced. 'Live Earth' Concerts in All 7 Continents to Reach Global Audience of Over 2 Billion
Detailing a historic effort to engage billions of people across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and the MSN Network today launched Save Our Selves (SOS) - The Campaign for a Climate in Crisis. The announcement was made at the California Science Center.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world's top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.