Details On Yahoo's Advertiser & Publisher Group Leaked

Michael Arrington of Techcrunch has posted an email sent by Yahoo's CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into "demand channels, supply channels and marketing products." In short, the demand channels […]

Michael Arrington of Techcrunch has posted an email sent by Yahoo's CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into "demand channels, supply channels and marketing products." In short, the demand channels will focus on the advertiser, the supply channels will focus on the publisher and the marketing products division will match and bridge the two channels.

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Yahoo, Yahoo Employees, Yahoo Publisher Network, Yahoo Search Ads