Yesterday, Danny Sullivan posted an interesting response to Jason Calacanis’ latest potshot at the search engine optimization industry. Basically, as he’s been prone to do in the past, Calacanis ripped SEO. He said that it was 90% snake oil salesmen and warned the Internet populace in general not to smoke the SEO crack. Then he got nasty.

Danny’s reply to Calacanis though scathing at times, did a fair job of defending the legitimacy of the SEO industry. Where Calacanis had used half-baked imaginary statistics to fuel “90%� of his claims, Danny had relied on reason and real life examples. He cited several examples of good SEO practices and used a number of Google statements as ‘character references’ for the industry.

Where Calacanis ranted –and indeed at times I felt as if I could almost hear him screaming his words through the screen at me (and I’m not even an SEO), Danny’s tone was much more levelheaded and reserved. Now, in all fairness, the latter view may have been biased by the fact that I have personally spoken with Danny on several occasions and just know what he ‘sounds’ like. My interactions with Calacanis have been limited to hearing him speak – most recently at the now-infamous Chicago SES where, in a brilliant display of diplomacy and wisdom, he told a room full of SEO professionals their work was ‘bullshit’.

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