Google Base Attributes Redefine Online Shopping

About two weeks ago I received a call from my friend Brian Smith of SingleFeed and Comparison Engines for some feedback on the addition of new and customized attributes to the Google Base (Froogle) shopping feed. Brian covered these attributes on his SingleFeed blog but he did not get deep into what these attributes can […]

About two weeks ago I received a call from my friend Brian Smith of SingleFeed and Comparison Engines for some feedback on the addition of new and customized attributes to the Google Base (Froogle) shopping feed.

Brian covered these attributes on his SingleFeed blog but he did not get deep into what these attributes can mean for the the online shopper or how merchants can take full advantage of these attributes to conquer Google listings.

Basically, Google Base lets online merchants upload product description feeds which traditionally include such fields as size, image, weight, color, priceā€¦ etc., in order to compare and contrast with other merchants when a Google user looks for different items.

And we all also know how the long term plan of Google Base is for Google to serve these Google powered results within Google search, personalized search results, and Google recommendations (think GMail).

In essence, Google Base is letting certain groups of web sites bypass traditional SEO while expanding the art of SEO beyond the web page and into the direct feed.

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Google, Google Base, Froogle, Online Shopping