This linkbait buzz is starting to wear a little. Please don't get the wrong idea. I'm very much pro-linkbait. I'm a fan. Guys like Nick Wilson, Rand Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they hook links. But while linkbaiting may be glamorous, what about the links that can't be baited?
I know it's fun and exciting to see your shiny new content get on the front page of Digg. Seeing a video go viral is a thrill. Yes, doing the linkbait thing on behalf of a client and having success is a rush. I get it. I've even done it inadvertently, unintentionally. LinkMoses Linking Commandments - Part I was not created to attract links. It was done as a joke to get back at those who made fun of my lengthy tenure in this profession. But I'll take the 3,000 new links, thank you very much.
Still, there are links that can't be baited -- or are extremely unlikely to happen despite your success with the social media sites like Digg or StumbleUpon. These unbaitable links are those that won't appear unless a human with real knowledge of a subject (and a desire to evaluate and aggregate links) determines your content to be relevant, worthy, and useful enough that they edit the HTML of their site to include a link to it.