Google has failed to win the right to register the term "Gmail" as a wide-ranging European trademark.

The Office for Harmonisation in the Internal Market (OHIM), the body which is responsible for European community trademarks, rejected Google's appeal after a stiff battle with German-born venture capitalist Daniel Giersch.

Giersch, who has held his trademark for six years, has been fighting this battle since Google launched its email service in 2004. The German entrepreneur founded a same-day mail delivery service called GMail designed to offer a swifter alternative to the Deutsche Post.

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Google, Gmail, Trademark, Patent, G-Mail