Cameron Olthuis announced this morning that ACS is launching a new personalized social media search tool, Serph, which will let users find what “other people are saying on the web right now.�

Serph, in limited beta testing, seems to be a bit different from Technorati or BlogPulse in terms of total social media coverage. If you’d like to check it out, go to the Serph.com site and apply to privately beta test Serph.

Interview with Cameron Olthuis: I had a chance to chat with Cameron a bit today about Serph and here’s a transcript of our conversation:

Thanks for the Interview Cameron, could you give our readers a quick overview of Serph?

Serph is social meta search engine that was designed as a buzz tracking tool. It goes out and searches various online social media sites to find the latest buzz on the web right now. The results are then sorted and organized so the most recent buzz appears first.

By “right now�, are you saying that Serph tracks in real time?

It is pretty close to real time depending on the source, usually within a couple of minutes at the most

Which social media outlets does Serph surf & track?

Flickr, Delicious, Digg, Technorati, Bloglines, YouTube, Google Blog Search, and Sphere are some of the bigger social sites that Serph tracks.

Continue to read full interview....

Serph, Social Media, Meta, Search Engine, Tracking Service