The Link Baiting Playbook: Hooks Revisited

Linkbaiting is all about the bait. In the same way that you can’t catch a giant tuna with a bag of doritos - you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news. Do YOU really like reading press releases anymore? Wouldn’t you rather spend […]

Linkbaiting is all about the bait. In the same way that you can’t catch a giant tuna with a bag of doritos - you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news. Do YOU really like reading press releases anymore? Wouldn’t you rather spend that time reading something fun, entertaining, insightful, interesting, or informational? Let’s take a look at the different hooks available to linkbaiters (or viral marketer’s if you prefer that school of thought), and hope that you can find an angle to approach link acquisition for YOUR business.

In the original post that coined the term linkbaiting, Nick Wilson mentions 5 linkbaiting “hooks”:

  • News hook
  • Contrary Hook
  • Attack Hook
  • Resource Hook
  • Humour Hook

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Links, Link Baiting