Yahoo announced that it will be adding to the areas where and the methods how content ads will be served. The push of run of network placement is interesting.
New Content Match Products: As part of the Content Match product suite, Yahoo! Search Marketing is introducing new Content Match™ products for advertisers who are seeking traffic that leads to a higher number of conversions. You can now target a broad spectrum of online content across the Yahoo! Premium Partner network with certain keywords.
With our Premium Run of Network product, you can target a broad spectrum of online content including local news, global events and human interest stories across the Yahoo! Premium Partner network with a single keyword. Advertisers who opt into Premium Run of Network will have their listings displayed on the Premium Network only.