One of the most common website analysis questions asked by search engine neophytes is, "Is my site optimized?", followed by, "How can I tell?" and, ultimately, "How can I tell if my competitor's site is optimized?". Well, friends, I'm here to help you answer these simple SEO analysis questions with some easy-to-follow instructions on how to do a website analysis.
Components of an SEO Analysis
Search Engine Index: The search engine index is the cornerstone of any SEO analysis. In order for a site to have good search engine rankings, it needs to be in the search engines' indices. Makes sense, doesn't it? When performing a website analysis, it is important to determine whether or not your site is listed in Google because it is the most popular search engine. It also has the largest index. If you can not find your site in Google, it is probably not listed on the other engines. This should be the first step of any SEO analysis. To see if your site is listed, start by searching for a site by name to determine if it is in the index. If it doesn't come up, go to Google and type "site:www.url.com" (without the quotes and with your actual URL). This will show how many pages of the site, if any, are in Google's index. If your site does not come up, there are two possibilities. One, the site has not been indexed, or, two, the site has been penalized. Hopefully, the situation is the former and not the latter, or you have a long uphill battle in front of you, and crying doesn't help. In the next step of website analysis, we turn our attention to the external links to a site.