Microsoft is going to run PPC ads on the Live Online site, according to an email sent out today. The funny part is the difference in the MSN voice as opposed to Google's or Yahoo's.
The pitch includes this gem: Would you be interested in being one of the first-ever advertisers on one of the world's largest Web sites (1)? And reaching an elusive, affluent audience?
The email continues: Microsoft(r) Office Online, one of the most popular areas of the Microsoft.com site, is now open to advertisers.
What is Office Online? It is the online extension of the Office product suite which includes Word(r), PowerPoint(r), and Excel(r). This is the site where at-work professionals improve their productivity using clip art, presentation templates, and other Office add-ons and services.
With an advertising campaign on Office Online, you can:
- Reach a large, professional audience Office Online attracts a large number of professionals Business Professionals, Business Decision Makers, and Small and Medium-sized businesses.
- Impact a highly engaged audience Office Online users are actively seeking information. They're highly engaged with our content, spending a significant amount of time on the site. They'll be well exposed to your ad in a clean, clutter-free environment.
- Communicate to an at-work audience Office Online is a haven for the elusive at-work audience, which is otherwise a challenge to reach.