Over the past day some jabs and nudges were traded back and forth (all in good fun I believe) between Matt Cutts and John Scott over some claims John’s company made about their new link advertising service.
Seems that Uncle Matt got the better of John, and intimidated him into submission, Royce Gracie style.
Here’s a rundown:
First V7N launched their Contextual Links link advertising service which purchases links from inside blog posts.
V7N boasted that
“Contextual Links @ V7N are undetectable to search engines. Whether it be by human or algorithmic filtering, our links are impossible to detect. Additionally, an enforced non-disclosure agreement prevents both publishers and advertisers from revealing participating publishers and advertisers.”
This drew the attention of Google’s Anti-Search Spam Crusader, Matt Cutts:
Matt Cutts, V7N, Links, Contextual Links
… if “undetectable to search engines” is listed as one of the major selling points of a particular link scheme, it probably violates our quality guidelines and the guidelines of other major search engines.