Google Video Searches Integrate YouTube Content

Since closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube. That changed today, when Google started showing YouTube video results in the Google Video search index. When users click on YouTube thumbnails, they'll be taken to YouTube.com to watch […]

Since closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube. That changed today, when Google started showing YouTube video results in the Google Video search index. When users click on YouTube thumbnails, they'll be taken to YouTube.com to watch the videos.

According to a YouTube spokesperson, the strategy for Google Video and YouTube is to continue to play to their respective strengths. They plan to continue pushing YouTube as an entertainment destination and community site, and Google Video as a search tool. Ultimately, most user-generated and premium video will be hosted on YouTube, with Google focusing on video search, monetization and distribution.

YouTube will remain an independent subsidiary of Google, and will continue to operate separately. Google will support YouTube by providing access to search and monetization platforms and to future international resources. Google shares more details at the Google blog.

SEWatch blog

Google, Google Video Search, YouTube